Any money earning blogging tips ? ?
what are the highest paying keyworks for adsense … or what are the best affiliate programs ? thanks
How to Use a Blog? Different Business Blog Applications
by: Hendry Lee
You might have some ideas about how you can incorporate a blog into your marketing mix but don’t have a hint about how it can be used in different applications. Don’t worry though, if you are still confused about how to do that because you’re in for a treat.
We hear of success stories on a daily basis regarding the use of a simple tool like blog, from micro businesses to large corporations. Yet, despite this, the majority of people running businesses still overlook the myriad ways that a blog can be used in their business.
The good news is that, when trying to find out how you can implement a blog as part of your business website, or as a standalone site, most of the time if you look long and hard enough, you will find a way a blog can fit in. After all, a blog is just another website with interesting features like automatic archiving, commenting, easy management and publishing. And what business doesn’t need those features?
To save you time, though, here are a list of common blog application ideas:
1) Content management system (CMS) – Albeit far from a full blown CMS, a blog is more than enough for small to medium size businesses for managing content. Some blog software allow multiple authors, multiple blogs and static pages. This actually means more flexibility as a usable CMS.
2) Company news and updates – Blog software sort blog entries chronologically: the most recent entry appears at the top of the page. Anyone who can write e-mail can post to a company blog, skipping the tedious workflow.
3) Customer support – Manage knowledge base articles on a blog, allow customers to retrieve information easily by using a properly categorized system or search function. Let users ask question, receive feedback and others to read the conversation. I admit, this is scary for some companies as it knocks up against cultures that aren’t used to being so transparent. Actually though, if used correctly, a blog can increase credibility and customer relations to a higher level.
4) Product development and launch – Keep customers updated about the current development of products, build anticipation and buzz, even before product launch. Do you want a bunch of ready to buy readers flocking to your website? Consider using a blog.
5) Press releases – Let interested parties get recent news release and let them subscribe to the site feed.
6) Education based marketing – Prospective customers can learn about a company’s products or services by reading the blog. Answering customers’ concerns on the blog allows other visitors to relate to the problem and immediately develops interest in the product.
7) Focused community – Even a solopreneur can secure a tiny niche and build a sense of community around that niche by regularly posting content related to the topic.
Demonstrate expertise – Service professionals use blogs as a tool to build credibility by demonstrating expertise in almost any imaginable topic. The buzz allows them to gain recognition fast.
9) Internal collaboration tool – A blog is a great medium to keep all staff members updated about a company’s happenings, among other things. Who said keeping up with events is impossible? With a blog, that excuse doesn’t exist.
10) Project notes – A blog is more powerful than e-mail for exchanging ideas, sharing resources, and other project related tasks. Other benefits include centralized archives and instant documentation.
It helps if we think of a blog as another server side website publishing tool. Instead of having to design and create static pages, complete with all HTML tags and coding, we only need to write and submit plain text, ideally with simple formatting.
With that said, a blog really can be used for almost all content based website applications. One thing stands out about a blog, it encourages conversation, much like a forum or discussion board does. The difference, however, is only one (or a group of authors) can post to a blog, although all readers can participate in the comment sections of the blog.
A quick tip: Clearly define the purpose of your blog in the planning process. This can help you focus on the right direction and achieve the goal faster. It sounds simple, but many businesses try to accomplish many of the applications above in a single blog, resulting in a confusing and mixed content blog.
It’s better if you concentrate on just two or three purposes at a time, which in turn will help your readers who can easily identify what the blog is about on the first visit. Doing this properly often translates into increased readership and more targeted audience.
Copyright 2006 Hendry Lee
About The Author
Hendry Lee helps business owners leverage technologies and what they know to market their business online and actively blogs about Small Business Blogging (http://marketingloop.com/blogging/). Subscribe to Blog Tips for Business (http://marketingloop.com/content/bizblog-tips/) to receive short and practical tips to start and get the most out of your blog.
Common Reasons Of Blogging…
Blogging is growing in popularity by leaps and bounds. This is particularly true when you consider the number of weblogs online in 1999 and the number online today. There are almost as many new blogs created each and every day as there were in total before blogs became the media darlings they have become in the last five years.
There have been blogs about many interesting topics, ideas, and pursuits. There are blogs about politics, humor, movies, movie stars, shoes, home improvement projects even hobbies such as knitting and bowling have made blog rolls.
The question becomes what are the reasons that people blog. The reasons vary from person to person, however, there are a few that seem to stand out among the masses of reasons and are among the most often stated. Here are five reasons people blog
1 Bloggers enjoy feeling as though they have been heard. This is actually an important part of the blogging process. You have a message to share and an audience with which to share your message. Feedback from readers provides you, as the blogger, with validation and occasionally healthy debate for your statements, opinions, and beliefs.
2 Blogging allows bloggers to establish a virtual identity. For many this is their way of announcing their presence to the world. Not only are they able to make themselves heard, they are also able to be seen for a person that stands out among the many and is at the same time very much like the many. Hopes, fears, dreams, ambitions, talents, and failures define us all. Many of us use our blogs to expand on those definitions with which we measure ourselves.
3 Some people are wise enough to use their blogs for introspective purposes. By blogging we learn more about ourselves. By challenging ourselves to grow, expand, and experience new things, we are also inviting ourselves to look within for insights as to our own natures. We often learn about our own feelings, misconceptions, ideals, and values when we open mindedly study the thoughts and feelings of others, we learn so much more when we take the time to seek our own thoughts and feelings and not only put words to them but also to place them in context.
4 To learn. It sounds quite simple really and yet is something that so many people overlook as a valid reason for blogging. By studying the material that we write about, we often learn things we didn’
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t know in the beginning. Every new nugget of information leads to another and then another.
5 To keep records of our history. Whether your blog is a politic blog that is recording current events in politics or a blog of your favorite bands, music groups, songs, books, etc. It is a record that can be kept for the future. It is an account of your history and a keeper of your memories.
Everyone has a different reason for blogging and some people actually have several reasons for blogging and none of those mentioned above are required. Your reasons for blogging are yours and yours alone and just as valid as any other. The best possible reason to blog, in my opinion, is to have fun and meet new people.
By: bubby02
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